Hi everyone, Thanks so much for the feedback to our marketing survey. I've passed all of it along to them. Unfortunately I don't have an answer about the $25 vs $100 giftcards just yet but I'll let you know as soon as I know more. Best, Madeleine Linares Volunteer Coordinator Bookshare, a Benetech Initiative 650-644-3459 madeleinel@xxxxxxxxxxxx<mailto:madeleinel@xxxxxxxxxxxx>