The Hadley School for the Blind Gets a New Name:
To better reflect the diversity of students it serves and how it has
evolved over the years, The Hadley School for the Blind announces that
it has changed its name to Hadley Institute for the Blind and Visually
Impaired. Founded in 1920, Hadley remains the largest provider of
distance education for people who are blind and visually impaired
worldwide.
“Nearly a century after our founding, Hadley serves a broad spectrum of
individuals with vision loss, including those with low vision. Although
we will always support people who are blind, there is an ever-growing
population of older adults experiencing age-related vision loss who may
never become fully blind. As part of our evolution, we are expanding our
programs and services to meet their needs,” said Hadley President Chuck
Young.
The name change also better informs the public that Hadley’s programs
and services are geared to individuals ages fourteen and up.
“The word ‘school’ implies a brick-and-mortar facility for young
children, whereas the word ‘institute’ speaks to education, but defies
space and place. The term ‘institute’ is broader and more appropriate
for a distance education organization serving 10,000 students in more
than 100 countries,” said Hadley Board of Trustees Chair Dewey Crawford.
The term “institute” also provides an umbrella with which to discuss the
many programs and services Hadley offers and the many audiences Hadley
serves: people who have long been visually impaired and those new to
sight loss, families of persons of all ages with varying degrees of
vision loss, and blindness service providers.
In tandem with the name change, a catchy new tagline, “Educating—for
life,” will be used to highlight Hadley’s mission to promote independent
living through lifelong learning, as well as its dedication to educating
students on life skills and helping them reach their full potential.
“We love the double meaning in this tagline,” adds Young. “It concisely
says what we do and why we do it.”
A more contemporary logo was developed, as well, to illustrate how
Hadley has changed, while remaining true to its roots. The graphic
represents the Braille letter h, honoring Hadley’s longstanding
commitment to Braille excellence. The graphic also is reminiscent of
stained glass in prairie architecture, a homage to the North Shore of
Chicago, where Hadley’s offices are located.
“As we approach our Centennial in 2020, we want everyone to know just
how far we have come,” says Crawford. “It’s indeed a brand new day at
Hadley.”
To learn more, visit <www.hadley.edu/rebrand>. See updates to Hadley’s
website at <www.hadley.edu>.
--
David Goldfield,
Assistive Technology Specialist
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