[ddots-l] Re: Fwd: Introducing Waves Abbey Road - The King's Microphones

  • From: Omar binno <omarbinno@xxxxxxxxx>
  • To: "Org, Ddots-L@Freelists." <ddots-l@xxxxxxxxxxxxx>
  • Date: Sun, 29 May 2011 20:30:21 -0400

Gord, does uad offer these in some sort of bundle?

-----Original Message-----
From: Gordon Kent <dbmusic@xxxxxxxxxxxx>
Sent: Sunday, May 29, 2011 8:12 PM
To: ddots-l@xxxxxxxxxxxxx
Subject: [ddots-l] Re: Fwd: Introducing Waves Abbey Road - The King's 
Microphones

Yesk, back in the day the waves stuff was really the best around, but they 
really have lost their relevance now.  If you want truly great recreations 
of vintage gear in a plug, you should go with the uad stuff which does use 
dedicated hardware with its own dsp processing, but for my money you can't 
beat it.  They even have the lexicon 224 reverb now which is just great, and 
wonderful channel strips.
Gord

-----Original Message----- 
From: Bryan Smart
Sent: Sunday, May 29, 2011 3:22 AM
To: ddots-l@xxxxxxxxxxxxx
Subject: [ddots-l] Re: Fwd: Introducing Waves Abbey Road - The King's 
Microphones

Waves is funny. A lot of people swear by there stuff, but most of those 
people, I often find, have no idea how any of the processing actually works.

Here is an example.

Most plug in manufacturers will try to give you lots of features and bang 
for the buck. Great Plug-ins, Inc. might give you their Great Plug-ins 
Compressor. It would have the standard compressor features like settings for 
threshold, ratio, attack, release, and gain. They might also provide a 
side-chain input, provide a mode selector (digital, analog, optical, etc). 
That all fits on one screen. You can do a lot with it.

Waves, on the other hand, will make a compressor, and will repackage it a 
zillion different ways to mess with the newbie mind.

For example, they'll make the Waves digital compressor, the Waves analog 
compressor, and the Waves Optical compressor. The digital one will talk 
about how exact its processing is, but digital compressors have been around 
for over 30 years, and are no big processing deal. They'll talk about the 
completely different Waves Analog Compressor, and how it contains code that 
exactly models vintage analog compressors from the golden days before 
everything supposedly sucked. These are silly marketing buzz terms. Their 
analog compressor would simply add a saturation dithering algorithm to the 
output stage, so that the output signal is smoothed when you over-drive it. 
Their Optical Compressor will include references to 60's and 70's rock that 
was mixed with it, and will probably talk about Joe Meek at least once. The 
only difference between their Optical Compressor and the earlier Analog 
Compressor is that the Optical Compressor will have an off set applied to 
its response time, and will use a slightly different curve for the ratio. 
You could dial up any of that with the Great Plug-ins Compressor, but, hey, 
Waves just sold you three plug-ins, where Great Plug-ins, Inc. only managed 
to sell you one. Man, those people at Great Plug-ins, Inc are really missing 
out on all of the suckers.

Waves won't stop there, though. They'll make a version of the plug-in with 
the ratio set to maximum, and call it the Waves Limiter Pro. They'll be 
really nice people and not let you set negative ratios on their main 
compressor plug-ins, so that they can sell the same plug-in that supports 
negative ratios, and call it the Waves Digital Expander, the Waves Analog 
Expander, and the Waves Optical Expander. A special version supporting 
side-chaining will be called the Waves Ducker. Another version of the 
Compressor, with negative max ratio will be produced, and they'll call it 
the Waves Noise Gate Pro Platinum. Oh, and they'll also include both mono 
and stereo versions of all of these plugs, where as the Great Plug-ins, Inc. 
people just put a mono/stereo button on their compressor.

So, yeah. Great Plug-ins wants $50 for just their one compressor plug-in, 
when I can pay $300 and get over two dozen plug-ins from Waves, including 
mono and stereo versions of the digital, analog, and optical versions of 
Waves's compressors, limiters, expanders, gates, duckers, and more.

Now, just multiply that by every other effect that you can imagine, and 
you'll understand why the Waves bundles contain hundreds of effects. They 
have dozens of delays, and it's probably obvious why, by now: one tap delay 
mono, one tap delay stereo, two tap delay mono, two tap delay stereo, tape 
delay (one-tap delay with added hiss and an EQ curve applied), blah blah 
blah. In Sonar, the Modulator effect, in Waves world, would be separate 
chorus, flanger, phaser, tremolo, auto-panner, and other effects, complete 
with mono and stereo versions, and as many "analog", "modeled", and other 
buzz that they can throw in. When they're finished, they can make all seem 
more cool by adding one of the following to the end of each plug's name: 
pro, ultimate, silver, gold, platinum, extreme, mega, classic, studio, etc.

Cakewalk has started doing this, also. The Transient Shaper is a compressor 
with relabeled controls. The Tube Leveler is the same saturation stage found 
in many of their other plugs, but packed up all by itself to get attention.

In most cases, these plugs are all the same, if you understand how to use 
them. Unless it's missing controls, a compressor is a compressor, a chorus 
is a chorus, etc. I can't fault their marketing smarts, but don't get caught 
up in it.

Bryan

On May 28, 2011, at 4:50 PM, Chris Smart wrote:

> *LOL* The ability of Waves to market their stuff astonishes me.
> We've all seen the movie the King's Speech, maybe more than once.
> And, here comes this plug-in. *LOL*
>
> Don't forget that soon after the South Africa World Cup coverage
> and those annoying swarms of vuvuzelas, Waves rushed out a special
> plug-in just to filter that noise out for broadcasters. Of course,
> said broadcasters probably had more than enough equalization
> available already. I wonder how many copies Waves sold?
>
>> DomainKey-Signature: a=rsa-sha1; c=nofws; s=activetrail;
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>> To: "csmart8@xxxxxxxxx" <csmart8@xxxxxxxxx>
>> Date: Wed, 18 May 2011 18:36:41 +0300
>> Subject: Introducing Waves Abbey Road - The King's Microphones
>>
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>> exclusively by the royal family for speeches on momentous
>> occasions, each of these three priceless microphones dating back
>> to the 1920s and 1930s was tailored and tuned especially for its
>> specific user: King George V, King George VI, and Queen Elizabeth.
>> Beautifully designed and decorated with gold, silver, and chrome
>> adornments bearing the royal coats of arms, each is a
>> one-of-a-kind aesthetic masterpiece with its own distinctive sonic
>> character.
>> The King's Microphones plugin offers stunningly accurate
>> recreations of the originals' unique frequency responses, with
>> three proximity settings for
>> each.<http://trailer.web-view.net/Links/0X8CD43EEA97B0A7497971DA1C8515B2767623FF0B48F21321319B85F0CABB62882B9F8E453B50BE207B2F266C1F8179E75682B04863C6A4FEE9C05F53E9620E68552835B8FF6C759D.htm>
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>> to a Friend
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