No other phone is like iPhone.
Only when hardware and software are designed together can they truly work
together.
Apple teams design the world's best products, with the most innovative
displays, chips, cameras, operating systems, and services. But just as
important, the teams collaborate so that all the components of iPhone work
together efficiently and beautifully.
While this might seem like an obvious way to work, no other smartphone is
made this way. And it makes all the difference.
It means that the camera team can work with the chip team to leverage the
power of the A12 Bionic. So that when you frame a shot, the ISP and Neural
Engine identify faces in the frame. Detect specific features. And optimize
for lighting, white balance, and more
before you even tap the shutter.
This is the kind of stuff you'd never even know is happening. You just see
the result - the shot you wanted, with more detail, true-to-life color, and
dynamic range than you would have thought possible from a smartphone.
All-day battery life.
When the software teams build features, they tailor their algorithms to
optimize for performance and efficiency on the chip - and vice versa.*
The simplicity of Apple Pay.
Double-clicking the side button links directly to the Face ID system and
confirms your intent to pay. That kind of simplicity is only possible when
hardware and software are designed together.
AR like you've never seen.
The combination of an advanced camera sensor, gyroscope, ISP, Neural Engine,
and accelerated plane detection enables the best AR platform in the world.
We believe privacy is a fundamental human right.
This is one of our core principles at Apple. It's why we design iPhone from
the ground up to keep your personal information private and secure. And it's
one of the things that sets iPhone apart.
For example, every new iPhone comes with Face ID, the most secure facial
authentication ever in a smartphone. The data used to identify you is
encrypted and protected by the Secure Enclave. That's a discrete part of the
chip, so your data can't be accessed by iOS or apps. And it isn't stored on
Apple servers or backed up to iCloud. Instead, it stays on your device, with
you, where it belongs.
The same principle holds true for Apple Pay, which is even more secure than
using your physical card. And Maps, which takes the data needed for
navigation routing and associates it with random identifiers, so it can't be
tied to your Apple ID. The list goes on. In fact, no other smartphone does
as much to protect your privacy.
End-to-end encryption.
Your iMessage and FaceTime conversations are encrypted for your protection.
Nobody - not even us - can read them.
Ongoing security updates.
Free and easy iOS updates are designed to keep your iPhone software current,
protected, and performing at its best.
Limited ad tracking.
Safari automatically limits the information advertisers get from you. And
Apple doesn't gather your personal information to sell to advertisers or
other organizations.
iPhone is built to be used. And reused.
iPhone is made with exceptional materials, like surgical-grade stainless
steel, aerospace-grade aluminum, and the most durable glass in the industry.
As a result, iPhone lasts longer and holds a much higher percentage of its
value than any other smartphone. Which is why so many older devices go to
friends and family instead of landfills - and that's the best form of
recycling there is.
When an iPhone finally reaches the end of its lifespan, we recycle every bit
of it we can. To do that, we built a sophisticated robot named Daisy to
disassemble used iPhone models into their component parts. This lets us
recover more materials of a higher purity than with conventional recycling
methods. And we can use those materials in new products or return them to
the market.
Apple GiveBack.
Trade in any eligible smartphone for credit toward a new iPhone, or let us
recycle it for free. It's good for you and the planet.**
Powered by renewable energy.
When you use Apple services to send a text, make a video call, talk to Siri,
or stream a song, it's all powered by 100% renewable energy.
With updates, it's new again.
Some of our most innovative features - like the App Store, iMessage, and
augmented reality - come to iPhone via iOS updates.
iPhone is designed for everyone.
We believe everyone should be able to do what they love with iPhone. So we
build it that way, with powerful accessibility features that work right out
of the box.
For example, the VoiceOver screen reader lets you know what's happening on
your iPhone even if you can't see the screen. Made for iPhone hearing aids
provide outstanding sound quality for calls and music. And you can ask Siri
to do all kinds of things - with your voice or just by typing.
We also give developers the tools they need to make their apps work for the
broadest range of people. Because technology is most powerful when it
empowers everyone.
Control iPhone with a switch.
Switch Control lets you use a switch, a joystick, and other adaptive
devices. So you can interact fully with your iPhone without touching it.
Listen while you read or type.
Features like Speak Screen and Typing Feedback add an auditory component to
help with reading or writing.
Easier-to-read type.
With Font Adjustments you can change the text size in a wide range of apps,
including Calendar, Mail, Messages, and Notes.
There's so much more to the App Store than great apps.
iPhone apps help you be more creative. Do the things you're passionate
about. And elevate your everyday experiences. That's why we devote so much
time and energy to the App Store.
Before a new app or update appears on the App Store, our team gives it a
test drive. They help make sure it does what it says it does. Review it for
malware and viruses. And confirm that the developer has agreed to our strict
privacy guidelines.
It's also no accident that the world's best apps make their debut on the App
Store. Developers love creating apps for iPhone because we give them access
to the industry's most advanced technologies. They can do so much more with
their iPhone apps. And you can do so much more with your iPhone.
The best apps in the world.
Not only do they come to the App Store first, they often don't appear
anywhere else. Ever.
Privacy in apps.
If an app you've installed wants to access personal information - like your
photos, contacts, or location - we require developers to ask your permission
first.
Most apps are free.
It's not something that gets a lot of attention, but it lets you try new
iPhone experiences whenever you want.
iPhone works beautifully with every other Apple device.
Every Apple product you use is connected as part of an ecosystem. So if you
have more than one device, it's an amazing experience.
Get a phone call and answer it on your Apple Watch. Take a photo with your
iPhone and it's right there on your iPad. Create an instant hotspot to share
your iPhone cellular connection with your Mac. Open your new AirPods and
they automatically pair with your iPhone.
You never even have to think about it - just do what you love, and it all
works automatically.
The best place for all your stuff.
iCloud is built into every Apple device. That means all your stuff - photos,
messages, files, and more - is safe, up to date, and available wherever you
are.
Copy and paste between devices.
Universal Clipboard lets you copy text, images, photos, or videos from your
iPhone, then paste into your nearby Mac or iPad. And vice versa.
Find a lost device.
With Find My iPhone, it's easy to find a lost iPhone, iPad, Mac, Apple
Watch, or AirPods. Just map it, ping it, or lock it from any of your other
devices.
Taking a family portrait. Catching up over FaceTime. Raising the blinds to
let in the morning light. We want everyone to enjoy the everyday moments
that technology helps make possible, so we work to make every Apple product
accessible from the very start. Because the true value of a device isn't
measured by how powerful it is, but by how much it empowers you.
Vision
Apple devices let you write a text or email without seeing the screen. You
can take a perfect group selfie just by hearing how many faces are in the
frame. Using these features may feel like magic, but it's very much by
design.
VoiceOver:.
VoiceOver tells you what's happening on your screen.
VoiceOver describes exactly what's happening on your iPhone, Mac, Apple
Watch, or Apple TV, so you can navigate your device just by listening.
Apple's built-in apps support VoiceOver, which will talk you through tasks
you do with them.
Display Accommodations. Easy on the eyes.
If you have color blindness or other vision challenges, you can adjust the
view on your Mac, iPad, iPhone, Apple Watch, and Apple TV so it works better
for you. Choose from a preset range of color filters on your iPhone or iPad
or fine-tune them. And turn on Invert Colors on all your devices to
instantly change the values and create more contrast.
Magnifier works like a digital magnifying glass. It uses the camera on your
iPad or iPhone to increase the size of anything you point it at, so you can
see the details more clearly.
Upsize the text in apps.
When you activate larger Dynamic Type on iPhone, iPad, or Apple Watch, the
text inside apps like Mail, Messages, and Settings is converted to a larger,
easier-to-read size.
Get a closer look with Zoom.
Zoom is a powerful built-in screen magnifier that lets you enlarge a section
of your screen to many times its normal size, so you can better see what's
on the display. It works on Mac, iPhone, iPad, Apple Watch, Apple TV, and
all apps from the App Store.
Hearing
When products are designed to be accessible, more people can do what they
love. That's why we build powerful features into every operating system and
every device to help people who are deaf or hard of hearing.
Whether you're having dinner in a loud restaurant or taking a class in a
crowded lecture hall, Live Listen lets you fine-tune your Made for iPhone
hearing aids to help you hear more clearly. For quiet conversations, move
your iPhone or iPad closer to the people who are speaking, and the built-in
microphone will amplify what they're saying.
Catch every sign, gesture, and facial expression with FaceTime.
With high-quality video and a fast frame rate, FaceTime is a great way for
people who use sign language to communicate easily. And because Mac, iPhone,
iPad, and iPod touch all come equipped with FaceTime, you can talk to iOS
and macOS users across the street or across the globe.
There's a lot more to closed captioning than just reading dialogue. You can
also use it to display the music and sound effects while you watch movies
and TV shows on any Apple device. So everyone can enjoy a true cinematic
experience.
See your phone ring with LED Flash.
Don't miss an incoming FaceTime call, text message, email, or notification.
Just set the LED light on your iPhone camera to flash. Instead of getting an
audio alert, you'll see a blinking light from the rear flash.
Type a note to Siri.
Siri helps you with the things you do every day on your iPhone, iPad, or
Mac. But you can also use Siri without speaking commands. Just set Siri to
"Type to Siri" mode and use either a physical or onscreen keyboard to ask
questions, set reminders, and schedule meetings.
Physical and Motor Skills
We build powerful assistive features into Apple products to give people with
physical limitations greater control over their lives. You can navigate
onscreen keyboards and menus with a single tap using Switch Control,
customize accessible Multi-Touch gestures to work best for you, or control
HomeKit-enabled accessories using just your voice.
With Switch Control, you're in control.
Switch Control is assistive technology that lets you use built-in features
as well as switches, a joystick, or other adaptive devices to control what's
on your screen. So you can fully interact with your iPhone, iPad, Mac, or
Apple TV without touching it.
Hey Siri With just your voice.
Turn on the lights, start the coffee, open the blinds, or play the latest
hit song just by speaking. The new HomePod is both a Siri-enabled
intelligent assistant that works with your HomeKit-enabled accessories and
an incredible music speaker.
If you have trouble using standard gestures, like pinch, you can use
AssistiveTouch to change them. Customize gestures and make other features
accessible with just a touch from the AssistiveTouch menu.
Apple Watch has fitness algorithms designed for wheelchair users. Instead of
steps, the Workout and Activity apps track your pushes and keep you
motivated. Close your rings with reminders like "time to roll," and enjoy
wheelchair-specific workouts.
Did you know that you can navigate macOS with minimal use of a physical
keyboard? It includes a new onscreen Accessibility Keyboard that's fully
customizable and gives users advanced typing and navigation capabilities.
Learning and Literacy
Everyone learns differently. And our products are designed to support those
differences. So they include innovative technologies that can read words or
even whole pages aloud for auditory learners. Or strip away visual noise on
the web to create focus for those who need it.
Powerful innovations come together to help you communicate.
Every iPad, iPhone, and Mac has built-in communication features that support
learning. FaceTime lets you communicate visually, whether you use sign
language, gestures, or facial expressions. Speak Selection helps with
language development by speaking words you're reading. And Text to Speech
can make learning easier by letting you hear what you're reading and
writing. There are also many third-party apps in the App Store, including
TouchChat, to help you communicate more easily.
If it's easier for you to read while hearing the words spoken aloud, Speak
Screen can read text from newspapers, books, web pages, or email on your
iPhone or iPad.
With Typing Feedback turned on, your iPad or iPhone can give you spoken
feedback, including text corrections and word suggestions, as you type. So
you can stay focused on what you're typing.
Guided Access lets parents, teachers, or therapists limit iPad to one app at
a time, and limit the amount of time spent in an app. So iPad can be a
powerful tool for autistic people or those with attention and sensory
challenges.
For some students, navigating the web on iPad, iPhone, or Mac can be sensory
overload. Safari Reader reduces the visual clutter. It strips away ads,
buttons, and navigation bars, allowing you to focus on just the content you
want. And on Mac, you can choose to use Reader automatically on websites
where it's available.
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