Apple is expected to unveil the next generation of iPhone tomorrow, with an
"always on" display widely tipped as a major upgrade.
The announcement is expected to feature an iPhone 14 Pro and a cheaper
iPhone 14, each available in normal and large sizes.
However reports suggest that the cheaper model might contain the same series
of processors - Apple's A15 Bionic chips - that are already used in the
iPhone 13.
This means that there is unlikely to be a noticeable performance difference.
Instead, the latest handsets are rumoured to include an always-on display,
giving users the ability to see the time and other basic notifications while
the screen is locked.
Apple has struggled with the ongoing computer chip shortage, which has had
an industry-wide impact on pricing and development.
The Apple Watch has also typically been upgraded in the autumn, and there
are suggestions that a new model could involve a low-power mode being
introduced to win over consumers using Fitbit or Garmin.
Ru Bhikha, mobiles spokesman at Uswitch, said that in this milestone year,
Apple could offer fans some significant changes with the iPhone 14.
"After years of speculation, the company may have found a way to give fans a
notchless design, as well as a flatter camera array," he said.
"Two fifths of Apple users are planning to buy one of the latest models, and
with rival Samsung winning praise for its eye-catching Galaxy Z Flip 4, the
stakes are high to get the range right. Any changes in form factor or design
will no doubt get loyalists excited, as the current design is starting to
feel slightly dated," Bhikha said.
"Better battery life is top of the wishlist for people looking to purchase
the next iPhone and, fortunately for them, Apple could be about to unveil
handsets with a larger capacity, as well as new technology to optimise
longevity," he said.
"The latest handsets are rumoured to include an always-on display that will
put the iPhone in line with competitors that have been using this feature
for years.
Always-on displays give users the ability to see the time and other basic
notifications while the screen is locked," he added.
RTE Technology.
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