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Exciting news to share regarding the rebranding of NCBI
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As you know NCBI plans to rebrand in 2022 and the initial new name of =
Sight Ireland and tagline =E2=80=98Transforming the lives of the blind =
or vision impaired community=E2=80=99 was met with mixed reaction. In =
line with NCBI=E2=80=99s strategic objective of being a more listening =
and responsive organisation, a second round of consultation was =
undertaken in June 2022.
We undertook a mixture of focus groups (online and in-person) for staff =
and service users. In total, over 70 people joined the focus groups. A =
survey was circulated widely across internal and external channels =
leading to a total of 659 responses spanning staff, service users, =
family members, clinicians, customers etc. =20
Of the names suggested, the majority chose Vision Ireland as their =
preferred name largely because of the double meaning associated with the =
word Vision. There was plenty of discussion around the tagline with a =
sense that positive and inspiring language was needed. Also, we had =
requests to retain the word =E2=80=98blind=E2=80=99 and suggestions to =
use Braille, given it is a unique language used by people who are blind =
or vision impaired. The colour scheme of orange and navy was preferred =
due to good colour contrast that would work on digital and paper assets.
Thanks to those who took the time to participate in the survey or focus =
groups. It was great to hear so many different perspectives. These =
findings have now been shared with NCBI Board which has signed off on =
the new brand. It is now full steam ahead to rebrand the organisation in =
October when NCBI will become Vision Ireland with the tagline: =
=E2=80=98Empowering people who are blind or vision impaired=E2=80=99. =
While the name will change our quality service delivery across the =
country will remain the same.
This is an exciting, once in a generation opportunity to rename a =
long-standing organisation to convey a more modern and inclusive brand =
that is determined to support more people who are blind or vision =
impaired.
You can read a fully accessible PDF summary of the consultation findings =
using the button below.
Recommendation for using PDFs with a Screen Reader: For best results =
please do not open PDFs in your browser. Please save/download the PDF to =
your device and open with Acrobat Reader..
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<https://ncbi.us3.list-manage.com/track/click?u=3D0075302c481fdf615a1e203=
7f&id=3D300c9a85eb&e=3D42007bd711> Read an accessible summary of the =
rebranding consultation findings=20
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Warm regards,
June Tinsley
Head of Communications and Advocacy
NCBI=20
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Copyright =C2=A9 2020 NCBI, All rights reserved.
Our mailing address is:
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