José Adorno
While people are hyped up about the Apple September event, Bloombergs Mark
Gurman is back with more information regarding the upcoming Mixed Reality
headset. Gurman doesnt expect any announcement this week about this new
product category, but his Power On newsletter is full of new information
about Apples plans.
According to him, Apple is developing three new headsets codenamed N301,
N602, and N421. The first headset which Apple will unveil will likely be
called Apple Reality Pro. This will be a Mixed Reality headset and will
probably end up being the companys high-end rival to Metas upcoming Quest
Pro.
In January, I had heard that Apple was discussing calling the headset
either Apple Reality or Apple Vision. It now appears that the company has
landed on some version of Apple Reality as the name.
The device has been in development for years and will blend augmented
reality with virtual reality. Apple will release the headset in 2023, with a
lighter-weight AR-only version coming in later years.
Early last week, a shell company tied to Apple filed trademarks for some
Reality names in several countries.
Some of these could be the name of future Apple Headsets, as 9to5Mac
covered.
The N602 model will be the successor to the first model and may be a bit
lower cost. In July, analyst Ming-Chi Kuo talked about the second
generation of Apples MR headset. 9to5Macs Filipe Espósito wrote:
As reported by Kuo on his personal blog, Apple has already been talking to
its suppliers as the company is working on the second generation of its
AR/VR headset. Its expected to come in two different models. The first will
be an upgrade to the first-generation headset with better hardware and the
other will be a more affordable model.
Due to its complexity and high-end hardware, analysts believe that Apples
new headset will be priced too high. Its no surprise that Apple will
eventually bring the new AR/VR experience to more people with a less
expensive model, as the company has been doing the same with entry-level
models of the iPhone and iPad.
Last but not least, the N421 model is Apples long-held dream of augmented
reality glasses, according to Gurman, although he doesnt believe it will
launch anytime soon.
Apple has been rumored for years to enter a new market niche. While the
Apple Car is a few years away, it seems the AR/VR category is the one the
Cupertino company is aiming for now.
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