José Adorno
On June 29th 2022, the original iPhone turns 15. On this day, a decade and a
half ago, Apple started selling its first smartphone in the US. To celebrate
this mark in the industry, tech, and society, The Wall Street Journal
published a 20-minute long video showing how Apple transformed an entire
generation with the iPhone.
block quote
On June 29, 2007, the first iPhone went on sale. On that same day, a boy
named Noah Schmick was born. Over the next 15 years, the iPhone grew
and so
did Noah. Through interviews with current and former Apple executives, WSJs
Joanna Stern traces how Apples invention matured and changed all of
usperhaps the youngest generation most of all.
block quote end
As always, WSJs Joanna Stern is more than just talking about the innovative
camera, processor, and software features available on the iPhone generation
after generation in these past 15 years. The journalist compares the
availability of this product with a 15-year-old teenager, Noah Schmick, who
was born on the same day Apple made the iPhone available which means he
has never lived a day without an iPhone in the world.
While the full video is totally worth watching, Stern brings interesting
tidbits thanks to her interviews with former and present Apple execs,
including Greg Joswiak, Apples Senior VP of Worldwide Marketing at the
Apple Park. It was amazing. It still gives me a little kind of goosebumps,
because it was history, he says while remembering the original iPhone
launch.
Jos weighs in on the creation of the App Store, the importance of Screen
Time, and even the early days when Apple sued Samsung time and time again
due to patent infringements. Here are two of the best quotes from the
executive.
block quote
They were annoying, says Jos talking about Samsung and Android in the
early days. And they were annoying because, as you know, they ripped off
our technology.
They took the innovations we had created and created a poor copy of it and
just put a bigger screen around it. We were not too pleased.
Weve created an incredible tool to help people with how they learn, to
help people how they work, communicate (
) But at the same time, we want to
help people with the fact that theres moderation needed. We dont make our
money off engagement. Theres no like more you use your iPhone, the more
money we make. That isnt the way it works. We just want you to have a nice
experience.
block quote end
Joanna Stern also interviews Phillip Shoemaker, who was responsible for the
App Store Review process, and Justin Santamaria, who helped bring FaceTime
to the iPhone.
When iPhone turned a decade old, Apple introduced the new iPhone X with a
revamped design, Face ID unlock, and OLED screen. Now, five years later, the
company is expected to introduce four new models of the iPhone 14 series
with a redesign for the Pro model. Apple is said to be improving its
processor, cameras, and screen technologies like never before but not XV
product name is expected.
While the video isnt available on YouTube yet, you can find it on the Wall
Street Journal page at:
https://www.wsj.com/video/series/iphone-baby/the-iphone-at-15-an-inside-look
-at-how-apple-transformed-a-generation/4E458113-42D7-4DC0-8DAE-1F66EB93AE99?
modþch_lead_pos5
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