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Wed Apr 30, 2008 2:20 am (PDT) Hello Greenwash is a threat to the growth of the new `green pound' with consumers becoming increasingly mistrustful of green claims. The report, based on primary research, reveals the following: * Greenwash is growing: An analysis of ASA claims since 2004, highlighting that the number of complaints lodged and upheld relating to environmental or green claims has doubled. * Only 1 of the top 10 advertising agencies in the UK has a greenwash policy. * Simple steps for companies and agencies to avoid greenwash. * And lots more... Download it for free at www.futerra. If you'd like to have a chat about the implications of our findings (We have a great `Greenwash Briefing' presentation we'd be happy to pop in and give), please let me know. We'd love to hear your thoughts! Best, David Research Assistant -- ------------------------------ Institute 4 Sustainability Lehrter Straße 46 D-10557 Berlin Germany phone: ++49/(0)30/747 52-233 fax: ++49/(0)30/747 52-120 mobile: ++49/(0)178/6343 364 Loew@xxxxxxxxxxxxxxxxxxx www.4sustainability.org |
