[voew-listserver] Reminder: PROSA congress Lausanne
- From: i.ruedenauer@xxxxxxx
- To: voew-listserver@xxxxxxxxxxxxx
- Date: Mon, 30 May 2005 13:51:42 +0200
xxx sorry for crosspostings xxx
-------------------
Invitation
PROSA - Product Sustainability Assessment
International congress on 4-5 July 2005 at IMD campus, Lausanne
Online-registration via
www.prosa.org
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Dear all,
we invite you most warmly to the international congress on "PROSA -
Product Sustainability Assessment: challenges, case studies,
methodologies" to be held on 4 and 5 July 2005 in Lausanne in
cooperation with IMD - the International Institute for Management
Development.
Modern companies are facing new social challenges. Not only economic
performance counts. Customers, investors and tighter legislation
demand improved environmental and social performance. How can
companies respond to the new challenges? Is it enough to engage in
issue management to prevent negative publicity, or do sustainable
products present real market opportunities?
Building upon case studies in the car, household appliance, IT,
detergents and chemicals sectors, the congress will explore the state
and outlook of sustainable product development, and will debate the
various sustainability management methods.
Some say that the key exchanges at conferences take place in the all-
too-short coffee breaks. The PROSA congress will break this mould.
With its interactive structure, it will foster an intense exchange of
information, experience and views.
The congress will convene on the campus of IMD, the renowned
management institute in Lausanne, Switzerland, located beautifully on
the shore of Lake Geneva. The congress language will be English. The
programme enclosed provides further details, or visit www.prosa.org.
We would be delighted to welcome you at our congress in Lausanne.
Yours sincerely
i.A.
Ina R=FCdenauer
----------------------------
Programme
Monday, July 4, 2005
10:30 a.m. Welcome and registration
11:00 a.m. Opening and Introduction U. Steger/IMD
Session I Product sustainability strategies: Status and requirements
11:20 a.m. Perspectives for sustainable products, new markets and
product policy R. Grie=DFhammer/=D6ko-Institut
11:50 a.m. Case study: examples from the automotive industry:
Golf Ecomatic, 3L-Lupo, Smart, Toyota Prius U. Steger, IMD
1:00 p.m. Lunch
Session II Product sustainability assessment tools and case studies
2:00 p.m. PSAT - Product sustainability assessment tool: a method
in development M. Franke, Procter & Gamble
2:20 p.m. Sustainability Compass: Assessing the sustainability
contributions of ICT services T. Otto, Deutsche Telekom
2:40 p.m. SEE-Balance: Socio-eco-efficiency analysis A. Kicherer,
BASF
3:00 p.m. PROSA - Product Sustainability Assessment C. Gensch,
=D6ko-Institut
3:30 p.m. Coffee break
3:45 p.m. 6 parallel study groups to analyse and evaluate the
specific advantages and disadvantages of the methods presented
4:45 p.m. Debrief via "Ambassador Principle"
5.15 p.m. Reflection of the study groups
5:45 p.m. Debrief plenary
6:30 p.m. Walk to hotel for dinner
Tuesday, July 5, 2005
Session III - Three parallel workshops, each involving two study
groups
8:30 - 10:30 a.m.
Workshop 1: Eco-efficiency analysis
Workshop 2: Social aspects
Workshop 3: Corporate strategy
10:30 a.m. Coffee break
11:00 a.m. Preparation of group debriefing
11:30 a.m. Interactive debriefing by groups
12:00 p.m. Lunch
1:00 p.m. Study groups: Preparing an action plan - how to make
the use of such tools happen?
2:00 p.m. From learning to action Role play: convince controller
3:00 - 3:30 p.m. Wrap up and closing
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