Apple has said it will raise prices of apps and in-app purchases on its App
Store from next month in all of the euro zone and some countries in Asia and
South America.
The new prices, excluding auto-renewable subscriptions, will be effective as
early as October 5, Apple said in a blog post.
The US tech giant periodically adjusts its prices in different regions and
reduced prices for euro zone countries last year to adjust for currencies and
taxes, dropping starting prices for many apps to 99 cent from â¬1.09.
The latest price rise increases those starting prices to â¬1.19.
A rapid rise in inflation, interest rates and energy prices this year has
hammered the yen, the euro and most emerging economy currencies. The euro has
dropped to two-decade lows this year and has been languishing around parity
against the dollar for weeks.
Apart from euro zone countries, the price increases will hit Sweden and Poland
in Europe; Japan, Malaysia, Pakistan, South Korea and Vietnam in Asia; and
Chile in South America.
For some countries like Vietnam, the price increase was due to new regulations
relating to collecting tax from consumers, Apple said.
Apple, which launched its latest generation of iPhones earlier this month, has
been developing its services business to reduce dependency on its mainstay
smartphones.
Revenue from Apple's services business, which includes the App Store, has been
growing at a rapid pace in the last few years and now hovers around $20 billion
per quarter.
RTÃ Technology.
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