In my opinion, the front page advertisement on the Friday Ad is not good value
given the current circulation of this publication and not a good use of our
money, although the argument about we don’t advertise ourselves enough is an
entirely different issue and something I probably agree with.
It seems that social media is by far the best medium nowadays, we can post on
twitter and faceache, but I think potential advertisers will want to see and
hear something. Without wishing to labour this point, I believe that the test
stream is so vital to be able to point them towards because it makes it all
real to them. They will hear their adverts in context and in before it goes
live.
I am not dismissing any other forms of publicity (whatever they are), and
paying for them, but social media is by far the most effective in getting the
message across and the test stream with adverts inserted will be our best way
of attracting new advertisers....and it won’t cost us anything!
Sarah
From: Tony Bell
Sent: Thursday, April 19, 2018 4:37 AM
To: hrock@xxxxxxxxxxxxx
Subject: [hrock] Re: Friday Ad - Ad
O.k. The votes are in, no front page Friday ad, so what about this idea, entry
in the what's in section, cheap, someone might see it?
Cheers,
Tony Bell
Www.hastingsrock.co.uk
On 18 Apr 2018, at 23:46, Nick Apps <nick@xxxxxxxxxxxxxxxxxx> wrote:
How about this,,,,, for Friday ad hastings and Eastbourne edition. Just
lineage under what's on section .. Hastings Rock radio 87.7 FM and on line at
Hastings Rock. Co .uk from Saturday May 5th . Will only cost £5 each I suspect.
Then at least I can say we are in the Friday ad to potential advertisers .
Nick
!
From: rcousin.cousin@xxxxxxxxxxxxx
Sent: Wednesday, April 18, 2018 11:31 AM
To: hrock@xxxxxxxxxxxxx
Subject: [hrock] Re: Friday Ad - Ad
Hi Folks
No to Friday Ad from me, too - it's "yesterday's hero".
Yes to posters and flyer distribution. I recommend that anyone taking posters
round to have some Blue Tack with them and put poster up at time of visit.
Don't leave with shopkeeper, publican etc - they will put to one side and never
get round to it!
Another good vehicle is for any with social media accounts to put a copy of
the flyer on their page. Artwork is available on here from earlier posts, but
for convenience I attach another copy.
Bye fer now.
Rick
----- Original Message -----
From: Tony Bell
To: hrock@xxxxxxxxxxxxx
Sent: Wednesday, April 18, 2018 11:05 AM
Subject: [hrock] Re: Friday Ad - Ad
Thanks everyone for responding,
I have to agree with Nick here, we really DON’T advertise ourselves widely
enough, and advertising, as we are ALL painfully aware, costs money, and its
also not a precise science (Unless you are willing to pay EVEN more money.. J)
So, on the face of it, it does seem like a lot, but we need as many people
to be aware of our broadcast as possible, perhaps if the Friday Ad isn’t the
right vehicle, what is? I know we are hoping to get a picture in the Observer
(Date to be firmed up for that..) but what else?
We also need to get as many people as would like to volunteer from the
Facebook page to become distributors of the flyers and leaflets…. (Sarah,
perhaps you can organise that or perhaps Tony Davis when he returns, widen his
“Advertising” role… J, then we could use the sales@xxxxxxxxxxxxxxxxxx mail
address for people to come forward and volunteer, stuff like: Take some
leaflets, post them in a prominent place, then take a picture of your posting
and post it up on the Facebook page?..... I thinkn that’s how Social media
works best…. Maybe not……
And BEFORE anyone shoots me down with comments about fly posting and fines,
these individuals would be vetted and instructed NOT to fly post stuff, but to
ask neighbours and friends and local shops and businesses to place them in
windows and car windows etc etc…..
If people don’t know we are on the air, how can persuade advertisers they
are getting good value for money……
Anyway, that’s my two peneth…. Will give this a another day or so, then
perhaps we look at what we do….
Rgds
Tony Bell
From: hrock-bounce@xxxxxxxxxxxxx [mailto:hrock-bounce@xxxxxxxxxxxxx] On ;
Behalf Of Nick Apps
Sent: 18 April 2018 10:46
To: hrock@xxxxxxxxxxxxx
Subject: [hrock] Re: Friday Ad - Ad
I feel we need to advertise ourselfs more , potential advertisers are
asking me , what are we doing? i say we are on the busses and posters in
windows , ITS NOT ENOUGH and we have the money.
From: Steve Apps (Redacted sender "jdiamond10045199" for DMARC)
Sent: Tuesday, April 17, 2018 5:32 PM
To: tony@xxxxxxxxxxxxxxx ; hrock@xxxxxxxxxxxxx
Subject: [hrock] Re: Friday Ad - Ad
Tina and I both agree with Sarah, we think it's too expensive for the size
and for the publicity it will achieve.
Sent from AOL Mobile Mail
----------------------------------------------------------------------------
On Tuesday, 17 April 2018 Tony Bell <tony@xxxxxxxxxxxxxxx> wrote:
Afternoon all,
With tony D in Spain this week, I have made contact with the Friday ad
people, we can have a 1/16th page ad for 150 quid for one week (there is a
slightly cheaper option if we take a two week ad…). They are sending me
details of art work size and options as we speak. Rick, I have dropped you a
personal mail to see if you are able to produce some small announcement
artwork…..
Deadline for the 27th Edition is Tuesday of next week….
Here are the fine details of costs:
Front page adverts
1/16 page 6cm by 4.8cm 1 week £150+Vat 2 weeks £260+vat
1/8 page 6cm by 10.3cm 1 week £275+vat 2 Weeks £500+vat
…. But are we all O.k to spend this? I reckon it’s a good broad spread,
and ought to be seen by many people, I would personally go for a 2 week 1/16th
page option..
Cheers all.
Tony
