[vip_students] Re: Messages in Subject Bar
- From: "Tony Sweeney" <tonysweeney1@xxxxxxxxxx>
- To: <vip_students@xxxxxxxxxxxxx>
- Date: Wed, 12 Nov 2008 13:40:24 -0000
Hi Paul,
Now I have had more time to study your forwarded mail which was very
interesting indeed let me ask you if when you would receive a mail and you
would see the words [vip-students] RE: for example, would those letters count
with say the 64 characters (including spaces) for OE for example in the subject
line?
In other words should we take that in to account when writing the subject line
too in order that the sender's subject message created by the sender remains
intact at the other end?
Trust that I haven't lost your other listers at this stage! <smile>
Thanks,
Tony.
----- Original Message -----
From: Paul Traynor
To: vip_students@xxxxxxxxxxxxx
Sent: Tuesday, November 11, 2008 8:11 AM
Subject: [vip_students] Re: Messages in Subject Bar
Hi Tony,
Good point about the amount of characters in a subject line. Read the below
article I took from the web which indicates why a subject line displaying
correctly is important and also gives you a quick rundown of the amount of
characters you can type including spaces into popular email clients.
It's proven that the FROM field of your emails is the MOST important factor
in getting your messages opened. But after that, it's surely the subject line.
Many ezine (email newsletter) publishers seem to consider their subject lines
as afterthoughts, which is a bad idea.
Example: Suppose you get an e-mail with the subject line, "Get Rid of Your
Debt Today."
I don't know about you, but my right pinkie is already poised over the delete
key!
However, this could be an e-zine I've subscribed to that just isn't
announcing itself properly.
Now, what if the subject line instead read:
"[Frank's Financial Tips] Get Rid of Your Debt Today"
See the difference? By listing the title of your e-zine, it reinforces your
brand, it allows your readers to filter your e-zine into a separate folder in
their e-mail inbox, and most important, it lets your recipient knows your
message is NOT spam.
Now I do see some e-zines that ONLY list the e-zine name. For the example
above it could just say, "Frank's Financial Tips." That's okay, but it doesn't
tell me what's in the issue or why I should open it. Remember you're competing
with dozens of other e-mail subject lines in your readers' inboxes, so give
them a reason to open yours.
Studies show that also using the reader's NAME in the subject line can
dramatically increase open rates, but I reserve this tactic for special
promotions I send out that are time-sensitive and I want great response to
(such as announcing an upcoming teleseminar). Example: "Jennifer, join me next
Tuesday?"
This helps get the reader's attention and builds curiosity so she opens it
right away. If you want to use this tactic, you'll need a list service that
supports "personalization."
No matter what subject line you write, keep it short and sweet, because many
e-mail programs cut off long subject lines. Here are the maximum subject line
lengths (including spaces) in some popular e-mail programs:
AOL: 52 characters
Hotmail: 45 characters
Outlook Express: 64 characters
Yahoo: 80 characters
Don't go - y counting spaces, but just keep in mind that shorter is - ter.
(This sentence here contains 60 characters, including spaces.)
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