[vip_students] Re: Messages in Subject Bar
- From: "Paul Traynor" <paul.traynor@xxxxxxx>
- To: <vip_students@xxxxxxxxxxxxx>
- Date: Wed, 12 Nov 2008 16:19:50 -0000
Hi Tony,
Yes, they would.
Paul.
From: vip_students-bounce@xxxxxxxxxxxxx
[mailto:vip_students-bounce@xxxxxxxxxxxxx] On Behalf Of Tony Sweeney
Sent: 12 November 2008 13:40
To: vip_students@xxxxxxxxxxxxx
Subject: [vip_students] Re: Messages in Subject Bar
Hi Paul,
Now I have had more time to study your forwarded mail which was very
interesting indeed let me ask you if when you would receive a mail and you
would see the words [vip-students] RE: for example, would those letters
count with say the 64 characters (including spaces) for OE for example in
the subject line?
In other words should we take that in to account when writing the subject
line too in order that the sender's subject message created by the sender
remains intact at the other end?
Trust that I haven't lost your other listers at this stage! <smile>
Thanks,
Tony.
----- Original Message -----
From: Paul Traynor <mailto:paul.traynor@xxxxxxx>
To: vip_students@xxxxxxxxxxxxx
Sent: Tuesday, November 11, 2008 8:11 AM
Subject: [vip_students] Re: Messages in Subject Bar
Hi Tony,
Good point about the amount of characters in a subject line. Read the below
article I took from the web which indicates why a subject line displaying
correctly is important and also gives you a quick rundown of the amount of
characters you can type including spaces into popular email clients.
It's proven that the FROM field of your emails is the MOST important factor
in getting your messages opened. But after that, it's surely the subject
line.
Many ezine (email newsletter) publishers seem to consider their subject
lines as afterthoughts, which is a bad idea.
Example: Suppose you get an e-mail with the subject line, "Get Rid of Your
Debt Today."
I don't know about you, but my right pinkie is already poised over the
delete key!
However, this could be an e-zine I've subscribed to that just isn't
announcing itself properly.
Now, what if the subject line instead read:
"[Frank's Financial Tips] Get Rid of Your Debt Today"
See the difference? By listing the title of your e-zine, it reinforces your
brand, it allows your readers to filter your e-zine into a separate folder
in their e-mail inbox, and most important, it lets your recipient knows your
message is NOT spam.
Now I do see some e-zines that ONLY list the e-zine name. For the example
above it could just say, "Frank's Financial Tips." That's okay, but it
doesn't tell me what's in the issue or why I should open it. Remember you're
competing with dozens of other e-mail subject lines in your readers'
inboxes, so give them a reason to open yours.
Studies show that also using the reader's NAME in the subject line can
dramatically increase open rates, but I reserve this tactic for special
promotions I send out that are time-sensitive and I want great response to
(such as announcing an upcoming teleseminar). Example: "Jennifer, join me
next Tuesday?"
This helps get the reader's attention and builds curiosity so she opens it
right away. If you want to use this tactic, you'll need a list service that
supports "personalization."
No matter what subject line you write, keep it short and sweet, because many
e-mail programs cut off long subject lines. Here are the maximum subject
line lengths (including spaces) in some popular e-mail programs:
AOL: 52 characters
Hotmail: 45 characters
Outlook Express: 64 characters
Yahoo: 80 characters
Don't go - y counting spaces, but just keep in mind that shorter is - ter.
(This sentence here contains 60 characters, including spaces.)
_____
I am using the Free version of SPAMfighter <http://www.spamfighter.com/len>
We are a community of 5.6 million users fighting spam.
SPAMfighter has removed 5365 of my spam emails to date.
The Professional version does not have this message
********************************************************************
NOTICE: The information contained in this email and any attachments
is confidential and may be privileged. If you are not the intended
recipient you should not use, disclose, distribute or copy any of
the content of it or of any attachment; you are requested to notify
the sender immediately of your receipt of the email and then to
delete it and any attachments from your system.
NCBI endeavours to ensure that emails and any attachments generated
by its staff are free from viruses or other contaminants. However,
it cannot accept any responsibility for any such which are
transmitted. We therefore recommend you scan all attachments.
Please note that the statements and views expressed in this email
and any attachments are those of the author and do not necessarily
represent the views of NCBI
********************************************************************
_____
I am using the Free version of SPAMfighter <http://www.spamfighter.com/len>
We are a community of 5.6 million users fighting spam.
SPAMfighter has removed 5378 of my spam emails to date.
The Professional version does not have this message
********************************************************************
NOTICE: The information contained in this email and any attachments
is confidential and may be privileged. If you are not the intended
recipient you should not use, disclose, distribute or copy any of
the content of it or of any attachment; you are requested to notify
the sender immediately of your receipt of the email and then to
delete it and any attachments from your system.
NCBI endeavours to ensure that emails and any attachments generated
by its staff are free from viruses or other contaminants. However,
it cannot accept any responsibility for any such which are
transmitted. We therefore recommend you scan all attachments.
Please note that the statements and views expressed in this email
and any attachments are those of the author and do not necessarily
represent the views of NCBI
********************************************************************
Other related posts:
